India’s two-wheeler market recorded 23,21,419 retail registrations, Two wheeler sales October 2026, according to data released by the Federation of Automobile Dealers Associations (FADA). Honda Motorcycle & Scooter India maintained its position as the country’s largest two-wheeler brand, followed by Hero MotoCorp and TVS Motor.
However, the overall market registered a 28.35% year-on-year (YoY) decline compared to 32,39,949 units in October 2025. On a month-on-month (MoM) basis, two-wheeler retail sales increased by 29.67% over September 2026, when registrations stood at 17,90,188 units.
Among the major manufacturers, Honda recorded 6,37,630 registrations, while Hero MotoCorp registered 5,98,433 units. TVS Motor secured third position with 4,58,303 units.
In the electric two-wheeler segment, Ather Energy recorded positive annual growth, whereas Ola Electric continued to face a decline in registrations.
Two wheeler sales October 2026: Key Highlights
- Total two-wheeler retail registrations: 23,21,419 units.
- Overall YoY performance: Down 28.35%.
- MoM growth: Up 29.67%.
- Market leader: Honda with 6,37,630 units.
- Second position: Hero MotoCorp with 5,98,433 units.
- Third position: TVS Motor with 4,58,303 units.
- Ather Energy registrations: 31,833 units, up 5.2% YoY.
- Ola Electric registrations: 12,098 units, down 26.4% YoY.
- Highest market share among the listed brands: Honda at 27.47%.
Brand-Wise Retail Two wheeler sales October 2026
The FADA-based retail registration figures show that Honda continued to lead the market, while TVS, Royal Enfield, Suzuki and Yamaha improved their market shares despite lower year-on-year volumes. Two wheeler sales October 2026
| Brand | Oct 2026 | Oct 2025 | YoY Change |
|---|---|---|---|
| Honda | 6,37,630 | 8,50,875 | -25.1% |
| Hero MotoCorp | 5,98,433 | 10,06,796 | -40.6% |
| TVS Motor | 4,58,303 | 5,72,347 | -19.9% |
| Bajaj Auto | 2,09,634 | 3,35,229 | -37.5% |
| Royal Enfield | 1,23,982 | 1,54,563 | -19.8% |
| Suzuki | 1,20,931 | 1,42,132 | -14.9% |
| Yamaha | 79,001 | 94,769 | -16.6% |
| Ather Energy | 31,833 | 30,246 | +5.2% |
| Ola Electric | 12,098 | 16,439 | -26.4% |
Source: FADA-based retail registration data. Figures represent registrations, not wholesale dispatches. YoY percentages are calculated against October 2025. Two wheeler sales October 2026.
Honda Remains India’s No. 1 Two-Wheeler Brand
Honda Motorcycle & Scooter India retained the top position in October 2026 with 6,37,630 retail registrations.
The company recorded a 25.1% decline compared to 8,50,875 units in October 2025. Despite the lower annual volume, Honda increased its market share from approximately 26.26% to 27.47%.
Honda’s strong presence in the scooter and commuter motorcycle segments continues to support its position in the Indian two-wheeler market.
Hero MotoCorp Secures Second Position
Hero MotoCorp secured the second position with 5,98,433 retail registrations in October 2026.
The company registered a significant 40.6% decline compared to 10,06,796 units in the corresponding month last year. Its market share also reduced from approximately 31.07% to 25.78%.
Despite the year-on-year decline, Hero remained one of India’s biggest two-wheeler manufacturers, supported by its commuter motorcycle and scooter portfolio.
TVS Motor Holds Third Position
TVS Motor recorded 4,58,303 retail registrations in October 2026, compared to 5,72,347 units in October 2025.
This represents a 19.9% year-on-year decline. However, TVS improved its market share from approximately 17.67% to 19.74%.
The company continues to compete across commuter motorcycles, scooters and electric two-wheelers. Its electric vehicle business is also an important part of the changing two-wheeler market.
Bajaj Auto Records 2.09 Lakh Registrations
Bajaj Auto registered 2,09,634 two-wheelers in October 2026, compared to 3,35,229 units in October 2025.
The company recorded a 37.5% annual decline, while its market share reduced from approximately 10.35% to 9.03%.
Bajaj continues to compete in the motorcycle market through its Pulsar, Platina and other motorcycle ranges, alongside its Chetak electric scooter business.
Royal Enfield and Suzuki Improve Market Share
Royal Enfield recorded 1,23,982 retail registrations in October 2026, down 19.8% from 1,54,563 units in October 2025.
Despite the lower volume, its market share improved from approximately 4.77% to 5.34%.
Suzuki Motorcycle India registered 1,20,931 units during the same month, compared to 1,42,132 units a year earlier. This represents a 14.9% decline, while its market share increased from approximately 4.39% to 5.21%.
Both manufacturers maintained a stronger share of the overall market despite lower year-on-year registrations.
Yamaha Records 79,001 Retail Sales
India Yamaha Motor recorded 79,001 retail registrations in October 2026, compared to 94,769 units in October 2025.
The company registered a 16.6% year-on-year decline. However, its market share improved from approximately 2.93% to 3.40%.
Yamaha continues to compete in India’s premium commuter, scooter and performance-oriented motorcycle segments.
Ather Energy Records Positive Growth, Ola Electric Declines
The electric two-wheeler market delivered a mixed performance in October 2026.
Ather Energy registered 31,833 units, compared to 30,246 units in October 2025. This represents a positive year-on-year growth of approximately 5.2%.
Ola Electric, on the other hand, recorded 12,098 retail registrations, down from 16,439 units in October 2025. The company registered a decline of approximately 26.4%.
Ather’s positive performance indicates continued retail momentum, while Ola’s lower registrations highlight the competitive pressure in India’s electric scooter market.
Why Did Two-Wheeler Retail Sales Decline in October 2026?
The 28.35% year-on-year decline should be understood in the context of the festive calendar.
October 2025 included both Navratri and Diwali buying activity, while in 2026 the major Diwali and Dhanteras retail period shifted into November.
This created an unusually high comparison base for October 2025. As a result, the annual decline does not necessarily indicate that consumer demand has collapsed.
The month-on-month numbers provide another perspective. Two-wheeler retail registrations increased by 29.67% compared to September 2026.
FADA also highlighted differences between rural and urban demand. Rural two-wheeler registrations fell more sharply than urban registrations on a year-on-year basis, with uneven rainfall and weaker Kharif conditions among the factors affecting rural purchasing sentiment.
The November 2026 retail figures will therefore be important in understanding how much festive demand was deferred from October.
Final Verdict
October 2026 was a mixed month for India’s two-wheeler industry. Honda remained the retail market leader, followed by Hero MotoCorp and TVS Motor. Royal Enfield, Suzuki and Yamaha improved their market shares despite lower annual registrations.
In the electric two-wheeler segment, Ather Energy recorded positive year-on-year growth, while Ola Electric reported a decline.
Although overall two-wheeler retail registrations dropped 28.35% compared to October 2025, the 29.67% month-on-month increase and the shift in the Diwali calendar provide important context.
The November 2026 retail sales report will be crucial for understanding the actual strength of festive demand in India’s motorcycle and scooter market.
also read it: Two wheeler sales October 2026
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